14 Keyword Tracking Tools That Will Transform Your SEO Results

avatar of Rob Duncan

Are you tired of guessing which keywords are driving traffic to your website? Look no further! We've compiled a list of the top keyword tracking tools that will give you the power to track your website's performance, identify valuable keywords, and crush your competition. Say goodbye to keyword FOMO and hello to SEO success!

Good to know...

How do keyword rank tracking tools work?

Keyword tracker tools work by monitoring the performance of specific keywords or phrases in search engine rankings over time. These tools use web crawlers and algorithms to collect data on keyword rankings from search engines, such as Google, Bing, and Yahoo.

Here's how keyword tracker tools typically work:

  1. Keyword selection: The user selects the specific keywords or phrases they want to track, typically based on their relevance to their website or business.
  2. Search engine tracking: The keyword tracker tool uses web crawlers to monitor the search engine results pages (SERPs) for the selected keywords or phrases, tracking changes in rankings over time.
  3. Data analysis: The keyword tracker tool collects data on keyword rankings and performance, analyzing factors such as search volume, competition, and location to provide insights into the effectiveness of SEO strategies.
  4. Reporting and analysis: The keyword tracker tool provides detailed reports on keyword performance, including changes in rankings, search volume, and competition. This information can be used to track progress, identify trends, and adjust SEO strategies as needed.

Some keyword tracker tools also offer additional features, such as competitor analysis, keyword research, and on-page optimization recommendations.

Overall, keyword tracker tools are an important tool for SEO professionals and website owners looking to improve their search engine rankings and drive organic traffic to their sites. By providing insights into keyword performance over time, these tools can help identify opportunities for improvement and guide future SEO strategies.


Why should a company invest in a keyword tracking tool?

Investing in a keyword tracking tool is crucial for any company that wants to improve its online presence and stay ahead of the competition. Here are some reasons why a company should invest in a keyword tracking tool:

  1. Track performance: A keyword tracking tool helps businesses track their website's search engine performance, including keyword rankings, organic traffic, and other important metrics. This data allows businesses to make informed decisions about their SEO strategies and identify areas for improvement.
  2. Identify valuable keywords: Keyword tracking tools help businesses identify profitable keywords that are driving traffic to their website. By tracking keyword performance, businesses can optimize their content to rank higher for these keywords and attract more organic traffic.
  3. Monitor competition: Keyword tracking tools allow businesses to monitor their competitors' search engine performance and identify areas where they can improve their own SEO strategies.
  4. Save time and resources: A keyword tracking tool automates the process of tracking keyword performance, saving businesses time and resources that can be allocated to other important tasks.

Overall, investing in a keyword tracking tool can help businesses improve their search engine rankings, attract more organic traffic, and stay ahead of the competition in their industry.


Should I invest in a single keyword tracking tool or an Enterprise suite with “All in one” functionality?

Keyword tracking tools and enterprise suites are two different types of software used for SEO, and each has its own advantages and disadvantages.

Keyword tracking tools, like list above, are specialized tools that focus on keyword research and tracking. These tools offer a range of features that help businesses track their website's search engine performance, identify profitable keywords, and monitor competition. Some of the pros and cons of using a keyword tracking tool include:


  • Specialized features: Keyword tracking tools offer specialized features for keyword research, analysis, and tracking, making it easier to optimize content and improve search engine rankings.
  • Affordable: Keyword tracking tools are typically less expensive than enterprise suites and offer more value for businesses with smaller budgets.
  • Easy to use: Keyword tracking tools are often more user-friendly than enterprise suites, making it easier for businesses to learn and use the software.


  • Limited functionality: Keyword tracking tools are specialized tools and may not offer the same range of features as enterprise suites.
  • Lack of integration: Keyword tracking tools may not integrate well with other software used by businesses, which can be a challenge for larger companies with complex systems.
  • Less comprehensive: Keyword tracking tools may not provide a comprehensive view of a company's overall online presence, as they focus primarily on keyword research and tracking.

In summary, both keyword tracking tools and enterprise suites have their own pros and cons. Keyword tracking tools are more specialized and affordable, but may not offer the same range of features as enterprise suites. Enterprise suites are more comprehensive and scalable, but are definitely more expensive. Businesses should consider their needs and budget when choosing between these two options.


How often does a keyword rank tracker tool update rankings, and how accurate is the data?

The frequency at which a keyword rank tracker tool updates rankings can vary depending on the tool and the plan you are using. Some keyword rank tracker tools update rankings daily, while others may update them weekly or monthly.

The accuracy of the data provided by a keyword rank tracker tool can also vary. Some tools may use different methods for tracking rankings, such as web crawlers or APIs, which can affect the accuracy of the data. In addition, rankings can fluctuate frequently due to changes in search algorithms or the behavior of competitors.

To ensure the highest level of accuracy, it's important to choose a keyword rank tracker tool that uses reliable data sources and a robust methodology for tracking rankings. It's also important to regularly review the data provided by the tool and compare it to other sources, such as Google Analytics or Google Search Console, to verify its accuracy.

Additionally, it's important to keep in mind that keyword rankings are just one metric of SEO success, and should be considered alongside other metrics such as traffic, conversions, and engagement. By regularly monitoring keyword rankings and other metrics, and making adjustments to your SEO strategy as needed, you can improve the performance of your website and drive more organic traffic.


Can I track my competitors' rankings with a keyword rank tracker tool?

Yes, many keyword rank tracker tools allow you to track the rankings of your competitors' websites for specific keywords. This can be a valuable feature for competitive analysis and identifying areas where you can improve your SEO strategy.

To track your competitors' rankings, you will typically need to enter their website URL into the rank tracker tool and select the keywords you want to track. The tool will then provide you with data on your competitors' rankings for those keywords, allowing you to identify areas where they are outperforming you or areas where you have an opportunity to gain an advantage.

By monitoring your competitors' rankings, you can identify new keywords to target, analyze the effectiveness of their SEO strategy, and make informed decisions about how to improve your own rankings and drive more organic traffic to your website


What kind of keywords can I track with a keyword rank tracker tool?

Most keyword rank tracker tools allow you to track a wide range of keywords, including both short-tail and long-tail keywords, as well as local keywords and branded keywords. The specific types of keywords you can track will depend on the tool you are using and the plan you have selected.

Short-tail keywords are typically one or two words in length, and are often more general and competitive. Long-tail keywords, on the other hand, are typically longer phrases that are more specific and less competitive.

Local keywords are used to target specific geographic locations, such as "New York City restaurants" or "Los Angeles yoga studios." Branded keywords are used to target searches for your brand name or specific products or services.

In addition to tracking these types of keywords, many keyword rank tracker tools allow you to track keyword rankings on specific search engines, such as Google, Bing, or Yahoo, and in specific geographic locations or languages.

By tracking a wide range of keywords, you can gain a better understanding of how your website is performing in search results, identify new keyword opportunities, and make informed decisions about how to improve your SEO strategy.